Lotte Skovsted from an advertising agency

My name is Lotte Skovsted. I used to think, that ”such a modest person like I can’t ever.” So I didn’t dare applying for the school of journalism. I thought journalism is a ruthless industry. Instead I ended up in advertising.

Today I work freelance for an advertising agency in Copenhagen, I work for LEGO, The Royal Library, Magasin and others. For a long time, I felt stressed about not having enough to do in my old job. I didn’t feel, I was making any difference. It wasn’t really crucial if I showed up to work or not. At least I felt it that way. The agency didn’t have enough work for me, and I knew it had to come to an end. Then I was laid off.

I felt I was levitating. Like walking one meter above the ground. That kick out of the door was really good. I didn’t know it could feel like this to get laid off. It gave me a feeling that from now on things could only get better. I don’t feel like I’m working hard, because I like my job even better today. When I get stressed now, it’s in a good way. It’s not stress, rather speed. It also has enormous value for me to hang out with friends when the sun is shining. Being able to take time off for simple joys like that – even if it’s in the middle of a Wednesday – is a huge satisfaction.

I would like to start an agency. It feels small to be myself only. I think I want to be in advertising again, I’m just not sure weather I want to be an employee. So I might have to create it on my own. To make the workplace I want, the lunch plan I want. There won’t be any project leaders to edit my work so it loses all of its mojo. There will be more Friday bars, and an agency dog.

It’s not that I don’t want a ‘real job’. The right one might show up. I just want to be happy and have fun when I get out of bed.

See my references at

Told to and portrayed by Asbjørn Sand –

#humansofcoworking #cwo #coworkingodense

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